How to Optimize Your Listing Page with Linking

Welcome Back!

Today’s video is the last video that’s intended to help you optimize your listing page for local GOOGLE search.

In SEO world it’s called internal linking and backlinking.

It’s a big deal in establishing what’s called DOMAIN AUTHORITY (for your website) or PAGE AUTHORITY (for a particular page on your website, like a blog post, as an example). It’s also quite time-consuming and requires a staff of marketing people to reach out to other websites to ask for backlinks.

BUT when you have a conscious community like ours, it’s easier when all of our members contribute to this effort to serve all members.

The first part of this video talks about INTERNAL & EXTERNAL LINKING from your listing page. Let’s start here.

INTERNAL LINKING FROM YOUR LISTING PAGE:

• Internal linking is when you hyperlink a keyword phrase (This is an example of what a hyperlinked keyword phrase looks like) in the content of your listing page to an internal link in the directory.
• The best internal link is to link to other content, like a blog post of your own, in the directory.
• If you don’t have a blog post yet, a good place to start until you do is to find a blog post in the directory that is related to what you do and do one internal link to that.
• That’s enough for now as we will do internal linking to your listing page and blogs as opportunities for hyperlinking become available.

EXTERNAL LINKING FROM YOUR LISTING PAGE:

• I highly recommend that your hyperlink your primary keyword phrases that are in your listing page content to a page on your own website that is relevant to the keyword phrase you are linking.
• If you have 6 keyword phrases that you are targeting, I would recommend one external link to a relevant page on your own website for each keyword phrase.
• You don’t want to go too nuts with external links, but depending on the length of your content you could do 4-8 external links to your own web pages.

EXTERNAL LINKING FROM YOUR OWN WEBSITE:

• In order to help your listing page earn some PAGE AUTHORITY, it’s a good idea to hyperlink keyword phrases from your website to your listing page.
• It’s also a great idea to share your listing page on social media and ask people to share. This will create more external links pointing to your listing page to help establish “PAGE AUTHORITY“
• I am also going to suggest that you hyperlink keyword phrases from your website to the category pages that your listing shows up on. (See how to find your category page links in the video). When all businesses do this, the ability to build PAGE AUTHORITY for all members in a particular category is significant! This is where coming together to support all of the members really matters!
• Additionally, I am going to suggest that you hyperlink to our two main website pages, as our ability to improve DOMAIN AUTHORITY  goes up significantly as well. This helps all members’ rankings and visibility go up as well!
• I am providing some “Premier Member” badges below that you can use on your own website to link to your listing page or the main website pages, your choice.

Stay tuned for more short training videos as I “plant seeds” of inspiration for how you can build your business online and get the marketing expertise to help you put everything in place.

Ciao for now!

Liz Gracia
Founder

Liz Gracia
Founder & Editor in Chief
Director of Marketing & Member Success Sevices

Have questions or comments? Please email me here.

We have two websites. I created a new one so that the directory can establish it’s own DOMAIN AUTHORITY and the niche directories that you are in can establish their own PAGE AUTHORITY.

Here are the website links I promised that you can use to link to from your own website:

TheMindBodySpiritNetwork.com: https://www.themindbodyspiritnetwork.com/

and

Directory.TheMindBodySpiritNetwork.com: https://directory.themindbodyspiritnetwork.com/

If you only do one, make sure it’s the Directory.TheMindBodySpiritNetwork.com

To find your Listing Page URL and your Category Page URLS do this:

Login to your account HERE.

There are two places for you to login, but the best way is to scroll to the bottom of the page in the FOOTER of the website. You will see a section (3rd column from the left) called Directory Members. 

If you are already logged-in click on PROFILE.

This will bring you to your listings and other account information.

Click on the listing you want to hyperlink to. The URL for your listing can be found in the address window at the very top of your browser.

All url’s for listing pages begin with: https://directory.themindbodyspiritnetwork.com

Now while you are on your listing page, scroll down the left-hand column of your listing page until you find your “Category” links.

You will click on each category link to access that category page’s url.

Copy that URL and hyperlink a keyword phrase on your own website to this category page.

Rinse and repeat with each category that you are in.

WOULD YOU PREFER TO HIRE US TO DO THIS FOR YOU?

If so place your order here for only $75. We will need administrative access to your website for only a day.

Images for Your Use on Your Website

These are .jpeg files

These are .png files

Get Your Directory Listing Page SEO Optimized by the Pros!

Many members and business owners have what I call “Online Overwhelm”, meaning… you can’t keep up and you don’t know where to begin.

Sound familiar?

Well, we’re here to help!

Here’s what our SEO Directory Page Service Includes:

*Very light keyword research. You provide us with a few “seed” words and we’ll determine which ones you should use in your written content. The keywords we come up with are based on monthly search volume, financial viability, search competitiveness, and a few other determining factors.

Content outline. We’ll provide you with guidelines for how to write your content and how to use keyword phrases properly. Suggest we come up with 5 tabs of content.

30 min Video Consultation. Once we do the LITE keyword research and content outline, we like to have a conversation with you to make sure you understand what’s required of you on the writing side.

Editing. Once you provide us with your written content, we will edit it for search optimization purposes.

Featured Images. We will resize, optimize, and create images with text overlays for your listing page. We will create 4 “Featured Images” that appear at the top of your page as a slide show with text overlays and “marketing language”. You select the images from our stock image provider, we’ll put them together for a professional “branded” look.

Content Images. Each tab of your listing page needs images to support SEO page optimization. We’ll resize and optimize images relevant to each tab of the listing page. We need to write HTML code to embed those images in your tabs.

Alt tags for Images. Each image should have an alt tag and title that uses your primary keyword phrases.

Meta Information. You don’t have access to managing this, but we do. We will write the marketing-driven Title and Description that Google uses to display your website. This is another key component to search engine optimization. In the absence of ordering this service, we still do this part of the listing page for you.

Social Media Images. We create a custom Facebook, Instagram, Pinterest, and Twitter image for your listing page, so that when someone wants to share your page, the eye-catching image gets posted along with it.

Listing Page Submission to Google. We submit your listing page to Google so that your page gets crawled readily.

Social Share. Once your listing page is complete, we share it on our social media platforms including Facebook, Twitter, Instagram and Pinterest

PRICE: $495

*If you’d like a more comprehensive keyword research report and content marketing strategy, you may want to check out my Small Business Awareness Boost at TheAthenaArena.com here, that starts at $1499

If you missed any of our mini-training videos, you can access or review them here:

1. Welcome: Why Directories are Significant Alternatives in the Absence of SEO on Your Own Website
2. How to Optimize the Written Content for Search
3. How to Optimize Images for Search and Conversions
4. The Significance of “Featured Member” Status,
5. How to Optimize Your Listing Page with Linking, and
6. Why Blogging Matters