How to Optimize Written Content for Your Directory Listing

Welcome Back Newest Directory Member of The Mind Body Spirit Network!

My name is Liz Gracia. I am the Founder and Director of Marketing and Member Success Services.

Today’s video is all about how to optimize your directory listing for Local Google searches (and any search for that matter).

So, I want you to understand that though we do have significant website traffic every day and significantly growing website traffic, the “strong suit” of an online directory is its ability to consistently rank on Page #1 of LOCAL GOOGLE searches, with proper SEO optimization (though it can still be effective without optimization).

Key factors in optimizing a page for search:

• Decide on 6-12 keyword phrases you want to be found for in search.
• Research those keyword phrases to make sure there are significant search volume and financial viability. You can use this keyword research for FREE for about 7 days (at the time of this writing).
• Understand that pages that rank on Page #1 of GOOGLE search average 2200 words! If you cringe at the thought of writing (and many people do!!!!)  then do the best that you can. In the video, I suggest you break up your content into at least 5 tabs and write 300-400 words per tab of content for your listing page.
• Use all of your keyword phrases at least 3 times, spread out evenly over your written content.
• Break up your content into subheadings (using H2 and H3 headers) Use some of your keyword phrases in your subheadings!!!!
• Break up your content into bulleted lists as well.

This is part 1 of how I SEO optimize pages for search and how I consistently rank on Page #1 of LOCAL GOOGLE searches for directory listings.

If you find all of this too much for you, please just do what you would have done in the absence of these directions or consider hiring us (see below) to optimize your directory listing page for search.

Stay tuned for tomorrow’s short video as I discuss how you can optimize the images of your business listing for search. Images are another key to SEO optimizing a page.

Ciao for now!

Liz Gracia
Founder

Liz Gracia
Founder & Editor in Chief
Director of Marketing & Member Success Sevices

Have questions or comments? Please email me here.

We use the YOAST SEO plugin for WordPress. This helps us optimize all of our pages for search. If you have a WordPress website and hope to create content that will get you found, I highly recommend this plugin. This is the “best practices” “go-to” plugin for search engine optimization. Get the Blog Post Checklist here.

Get Your Directory Listing Page SEO Optimized by the Pros!

Many members and business owners have what I call “Online Overwhelm”, meaning… you can’t keep up and you don’t know where to begin.

Sound familiar?

Well, we’re here to help!

Here’s what our SEO Directory Page Service Includes:

*Very light keyword research. You provide us with a few “seed” words and we’ll determine which ones you should use in your written content. The keywords we come up with are based on monthly search volume, financial viability, search competitiveness, and a few other determining factors.

Content outline. We’ll provide you with guidelines for how to write your content and how to use keyword phrases properly. Suggest we come up with 5 tabs of content.

30 min Video Consultation. Once we do the LITE keyword research and content outline, we like to have a conversation with you to make sure you understand what’s required of you on the writing side.

Editing. Once you provide us with your written content, we will edit it for search optimization purposes.

Featured Images. We will resize, optimize, and create images with text overlays for your listing page. We will create 4 “Featured Images” that appear at the top of your page as a slide show with text overlays and “marketing language”. You select the images from our stock image provider, we’ll put them together for a professional “branded” look.

Content Images. Each tab of your listing page needs images to support SEO page optimization. We’ll resize and optimize images relevant to each tab of the listing page. We need to write HTML code to embed those images in your tabs.

Alt tags for Images. Each image should have an alt tag and title that uses your primary keyword phrases.

Meta Information. You don’t have access to managing this, but we do. We will write the marketing-driven Title and Description that Google uses to display your website. This is another key component to search engine optimization. In the absence of ordering this service, we still do this part of the listing page for you.

Social Media Images. We create a custom Facebook, Instagram, Pinterest, and Twitter image for your listing page, so that when someone wants to share your page, and eye-catching image gets posted along with it.

Listing Page Submission to Google. We submit your listing page to Google so that your page gets crawled readily.

Social Share. Once your listing page is complete, we share it on our social media platforms including Facebook, Twitter, Instagram and Pinterest

PRICE: $495

If you missed any of our mini-training videos, you can access or review them here:

1. Welcome: Why Directories are Significant Alternatives in the Absence of SEO on Your Own Website
2. How to Optimize the Written Content for Search
3. How to Optimize Images for Search and Conversions
4. The Significance of “Featured Member” Status,
5. How to Optimize Your Listing Page with Linking, and
6. Why Blogging Matters