Impact Tribe: Empowering Women Entrepreneurs to Shine
Overview of Impact Tribe
The Impact Tribe is an all-encompassing membership program crafted by Jessie May Keezle, a seasoned brand strategist and business coach. Designed specifically for women entrepreneurs, this initiative focuses on building standout brands through a blend of courses, community support, and coaching[1]. Jessie May’s mission is to guide service-based entrepreneurs—coaches, consultants, healers, and therapists—to communicate their value effectively and attract clients who resonate deeply with their offerings[1:1].
Features and Benefits of Impact Tribe
Branding and Marketing Mastery
Impact Tribe members gain access to a variety of indispensable tools and resources to enhance their branding efforts:
Pinpoint Your Profitable Niche: Learn how to identify and connect with your ideal client, test market viability, and develop a comprehensive client profile[1:2].
The Power Profile: Utilize principles of Color Psychology to select hues that authentically represent your personality and differentiate you from competitors[1:3].
The Power of Programs: Develop a high-end signature program designed to generate a substantial annual income without needing a massive mailing list or excessive marketing spend[1:4].
Cracking the Tagline Code: Create a compelling tagline with a straightforward, three-step process and 15 tried-and-true formulas[1:5].
Master Your Marketing Message: Perfect your introduction for various platforms, ensuring clarity and appeal[1:6].
Building Your Brand Story: Establish a relatable and inspiring narrative that encourages your audience to trust and choose you[1:7].
Streamlined Content Creation
The Effort-Less Editorial System helps members overcome the everyday challenges of content creation. This system simplifies the process, promoting consistency and connection with their audience[1:8]. Additionally, Offers 101 provides insights into different types of business models, allowing entrepreneurs to select the most suitable one for their desired lifestyle[1:9].
Comprehensive Support and Resources
Members receive access to tools designed to save time and effort:
Courses: Cover a variety of essential topics in branding and marketing, aiming to help increase both income and impact[1:10].
Templates and Formulas: Ease the process of creating persuasive website copy, from homepage writing guides to about and sales pages[1:11].
Monthly Content Calendar: Keeps you on track with caption templates and scheduling tools[1:12].
Resource Vault: Offers valuable templates for professional bios, client agreements, discovery session applications, signature talks, and email nurture sequences[1:13].
Community and Coaching
A significant element of the Impact Tribe is the vibrant, supportive community:
Monthly Impact Circles: These 90-minute Zoom meetings are an opportunity for members to break through barriers, receive feedback, and stay accountable for their goals[1:14]. Hosted at 1:00 PM Mountain Time on the first Monday of each month, they offer guidance directly from Jessie May and allow for collaborative problem-solving with fellow fempreneurs[1:15].
Private Facebook Group: Provides continuous support where members can ask questions, share victories and challenges, and promote their events[1:16].
Laser Coaching Group Calls: These personalized 60-minute sessions, held at 1:00 PM Mountain Time on the third Friday of each month, allow members to get tailored advice from Jessie May[1:17].
Exclusive Member Perks
For those seeking more personalized support, the Impact Tribe offers exclusive access to private coaching sessions with Jessie May. Members can book one-on-one, 40-minute sessions for a special rate, ensuring they get the focused attention needed to fast-track their success[1:18].
Additionally, the Canva Brand Bundles feature archetype-specific branding assets that help members create a visually appealing and cohesive brand image[1:19]. These tools include:
Building Blocks: Customized palettes, font sets, accents, backgrounds, and images[1:20].
Identity Assets: Templates for mood boards, brand boards, and brand books, along with access to 10 different logo sets[1:21].
Collateral Templates: Editable templates for social media graphics, business cards, brochures, and more[1:22].
Jessie May Keezle’s Vision
Jessie May Keezle has over ten years of experience guiding women entrepreneurs to build and market their brands effectively. Her approach emphasizes authenticity, clear communication, and the creation of meaningful connections with clients. Jessie May believes that every woman entrepreneur has a unique gift to share with the world, and through the Impact Tribe, she aims to provide the tools and support necessary for them to succeed[1:23].
Personal Brand Marketing Strategist vs Brand Consultant
Understanding the difference between a brand strategist and a brand consultant is crucial for women entrepreneurs looking to build a standout brand.
A brand strategist focuses on developing an overarching action plan, including objectives, strategies, and tactics that align with long-term business goals. They delve into goal-setting, actions, and execution, ensuring that every aspect of the brand resonates with the target audience and stands out in the marketplace. On the other hand, a brand consultant provides expert advice and guidance on specific branding challenges. They are often brought in for short-term projects to offer high-level insights and solutions, such as improving brand image or performance.
For instance, within the Impact Tribe, Jessie May Keezle is a brand marketing strategist and consultant. She helps members develop comprehensive branding strategies while offering targeted advice to overcome hurdles. This dual approach ensures that women entrepreneurs have a solid brand foundation and receive the expert guidance needed to navigate immediate challenges effectively.
By understanding these roles, Impact Tribe members can better leverage the resources available, whether they need a long-term strategy to build their brand or expert advice to tackle a particular issue. This nuanced understanding empowers them to make informed decisions, creating a more cohesive and impactful brand presence.
Role of a Branding Coach in a Brand-Building Community
A branding coach plays a pivotal role in helping entrepreneurs and businesses understand the intricacies of branding, from foundational principles to advanced strategies. They provide clients with the tools and plans to achieve competitive results in their respective markets. By working closely with business owners, a branding coach helps create a cohesive brand that resonates with the target audience, stands out from competitors, and drives business success. This involves building the brand and training clients to manage and sustain it effectively.
One of the critical responsibilities of a branding coach and a branding community, for that matter, is to offer an outside perspective backed by research and data. This unique viewpoint helps entrepreneurs communicate their brand meaningfully and authentically. A branding coach guides clients through every step of the branding process, from developing a compelling brand story to creating engaging visual identities and marketing messages. They ensure that all brand elements are aligned and consistent, fostering customer trust and loyalty.
Moreover, a branding coach assists in navigating the complexities of modern branding, including digital presence and social media engagement. They help clients identify unique selling propositions (USPs) and craft messages highlighting these strengths. Doing so enables businesses to attract their ideal clients and build a strong, recognizable brand. Whether through one-on-one coaching sessions or group workshops, a branding coach provides the expertise and support needed to elevate a brand’s impact and reach.
Testimonials: Real-Life Impact
Members of the Impact Tribe online branding community have shared their transformative experiences:
Vanessa Tavernetti, Life Purpose Guide and Co-Founder of Earth Magic Academy praised the supportive environment and credited the program for her best business year ever[1:24].
Another member recalled starting her business with little direction but, with the help of the online Impact Tribe branding community, successfully launched and filled her year-long VIP program at her highest price point[1:25].
These testimonials highlight the profound impact that Jessie May and the Impact Tribe have on empowering women entrepreneurs to reach their full potential.
Conclusion
The Impact Tribe online business and brand-building community offers resources, community support, and expert coaching tailored to help women entrepreneurs build standout brands and achieve their business goals. Members gain valuable strategies and tools by joining and becoming part of a nurturing and growth-oriented sisterhood guided by Jessie May Keezle’s expertise and passion.
I’m the founder of The Daring Fempreneur Community, the most active group for women entrepreneurs in Colorado
If you want to build your following so you can expand your impact and income, your brand must send a clear signal to the people you want to attract… otherwise they won’t be able to find you.
I learned this lesson the hard way back in 2011 when my brand was so confusing that it repelled new members and kept my income and impact small.
But once I learned the brand strategies that I teach my clients today, I was able to grow my local community to over 2,800 dedicated members, fill over 690 events and have a community that always fuels my coaching business with new clients and leads.
Today, in addition to Brand Strategy and Business Coaching, I also coach clients on how to build their own local communities through my online course, Meetup Mastery.
Curious about the official stuff… like my credentials?
I’m a Certified Professional Co-Active Coach. I received my certification in 2009 from the highly regarded Coaches Training Institute.
I have a BA in Contemplative Psychology from Naropa University.
I have an MA in Organizational Communications with a focus in New Media and Internet Marketing from the University of Denver.
I have a certificate in Organizational Development and Training from the University of Denver.
I stay up-to-date with current trends and consistently invest in my own development, working world-class coaches to help me grow personally and professionally.
And on a personal note...
I’m a Virgo.
I’m a 1 one the Enneagram.
And a 33 in numerology.
My brand archetypes are (1) Explorer (2) Hero and (3) Ruler.
I thrive on creating order out of chaos, breaking down confusing concepts and simplifying processes so they’re easy to understand.
I have high standards for myself, and my clients, but at the same time, I’m empathetic and understanding.
I strive for spaciousness in this busy world that’s become our norm. And I feel blessed that I’ve built a life where I can meet a girlfriend for coffee or hit the hiking trail in the middle of the afternoon.
I’m most at home in nature, particularly the mountains around Boulder, CO where I live with my husband, Robert, and our two dogs: Junebug the Chihuahua and Ruby the Olde English Bulldog.
I’m an only child… and a closet introvert. Most people are surprised when I tell them I have a love/hate relationship with being in the spotlight.
My childhood was filled with the arts: painting, drawing, acting, singing, dancing and music.
Although I don’t do many of these things in their original form today, it’s no accident that my life’s work evolved into becoming a Brand Strategist. I love getting to co-create “art projects” with my clients where the masterpiece is their brand.
